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Branson: Behind the Mask by Tom Bower, Faber amp; Faber, #3;《面具下的布兰森(Branson: Behind the Mask),汤姆#86;鲍尔(Tom Bower)著,Faber amp; Faber出版,定价英镑Few entrepreneurs have grasped as clearly as Sir Richard Branson the imp#3;ortance of public relations in modern business. Over the past 5 years, the tycoon has assembled an empire by trading access to the likeable image that he and his Virgin brand project in return hard assets and stakes in enterprises.没有几个企业家像理查德#86;布兰森爵士(Sir Richard Branson)那样深谙公共关系对现代企业的重要性过去5年间,这位大亨建立起了一个帝国,方法就是利用他本人和他的维珍(Virgin)品牌受喜爱的形象,换取实实在在的资产和企业中的股份Behind the happy-go-lucky exterior is a carefully contrived pose. This portrays Branson – in fact a vastly rich, private jet toting tax exile – as a combination of hippy and buccaneer, a scrappy outsider taking on complacent and anti-competitive giants of big business.在布兰森无忧无虑的外表下,隐藏着精心的算计这使他像一个兼具嬉皮与海盗特质的综合体,以及一名好斗的“局外人”——常常对得意自满、反对竞争的企业巨头发起挑战而布兰森事实上非常有钱,拥有私人飞机,是一名“避税流亡者”(tax exile,指为逃避高税负而移居海外的人)It is an image that Tom Bower, a stern and un#3;bend#3;ing investigative hack of the old school, has over the past decade and a half set out systematically to debunk. He took his first stab in 00 with the publication of his Branson biography – a book des#3;c#3;ribed by its outraged subject as “a foul, foul piece of work from the first words to the last”.过去年来,汤姆#86;鲍尔一直努力系统地揭穿布兰森苦心经营的形象鲍尔是个顽强、不输的人,秉持老派的调查作风00年,他第一次出击,出版了一本布兰森传记那本书让布兰森大为光火,他称该书“从头到尾都写得极烂”Since then Bower has twice honed his verdict. In , he updated his opus, adding some disobliging chapters on Branson’s fail#3;ed initial attempt to buy the collapsed building soc#3;iety Northern Rock. Now he has published a fresh volume. As the title imp#3;lies, Branson: Behind the Mask continues the theme of probing the dissonance between public image and reality. But un#3;like its pre#3;decessors, it omits much of Branson’s business car#3;eer to focus on recent events, such as his much-delayed attempt to launch a space tourism service.后来,鲍尔又两度增强了自己的论断年,他更新自己之前的作品,补充了一些章节,毫不客气地讲述了,布兰森最初试图收购陷入困境的住房揭——北岩(Northern Rock)时,是如何遭遇失败的如今,鲍尔又出版了一本新书如书名《面具下的布兰森所示,这本新书的主题仍然是探究布兰森的公众形象与实际情况的出入但与之前的布兰森传记不同,这本书省略了布兰森的大部分经商生涯,聚焦于一些新近发生的事件,比如推迟了很久的太空旅游务Somehow, after years of peddling afdable fun to the masses, Branson has ended up betting the ranch – or at least several wings and the best pasture – on a venture offering four-minute suborbital flights to celebrities and jaded millionaires willing to part with What could be more rewarding an actor receiving favorable reviews a permance than being laudedby the person portrayed? English physicist Stephen Hawking was moved to tears while watching Eddie Redmayne portray him in the biographical film The Theory of Everything, saying that at certain points he thought he was watching himself.对一个演员而言,最大的奖励莫过于受到所饰演角色本人的好评!在传记影片《万物理论中,埃迪#86;雷德梅尼饰演英国物理学家史蒂芬#86;霍金而他的表演一度让霍金本人感动流泪,称好几次都仿佛看见了自己Playing the role of the world’s most famous living scientist has brought the 33-year-old British actor headlines, a Golden Globe best actor, and an Oscar nomination.Born into a well-to-do family, Redmayne went to a prestigious boarding school with Prince William, studied art history at Cambridge, and won his first theater award in , but the freckle-faced, red-haired actor waited until The Theory of Everything his first leading man role.因为饰演当今健在的最著名的物理学家,这位33岁的英国演员登上了各大媒体头条、摘得年金球奖最佳男演员奖并获得了奥斯卡最佳男演员提名雷德梅尼出生在一个小康之家,曾就读于久负盛名的公学,后进入剑桥大学研修艺术史,并于年获得人生第一个戏剧类奖项(《伦敦标准晚报杰出新人奖)但是,这位脸上有雀斑(昵称“小雀斑”)、有一头红发的演员,直到参演《万物理论(),才第一次担当主角To play a great thinker is challenging any actor, as their subjects’ minds are hard to penetrate. Playing Hawking requires even more guts and technical skill because his every move is different from ordinary people. Hawking was diagnosed with motor neuron disease at 1.扮演伟大的思想家,对每一个演员而言都是挑战,因为想要理解他们的思想本就不易扮演霍金则需要更大的勇气与技巧,因为他在1岁时就被诊断患有运动神经元病,导致他每个动作都异于常人Redmayne was thrilled and instantaneously nervous when he got the opporty. He spent four months studying Hawking’s life to immerse himself in the role. He watched every documentary he could find on the scientist. The process was “like writing a doctoral dissertation,” according to Variety magazine.接到角色后的雷德梅尼感到兴奋的同时也紧张不安他花了四个月的时间来研究霍金的生平在《综艺的一篇报道中,他说,这一过程“简直就像是在写一篇士论文”Redmayne met with more than 30 patients to understand how the disease affected Hawking. The actor also worked with a choreographer, who would ask him: “What’s happening in your pelvis? Are you holding your head right?” He lost pounds (6.8 kilograms) the role and also grew long fingernails after learning this was Hawking’s habit, although he thought they were dirty.为了深刻了解疾病对霍金的影响,雷德梅尼还走访了30多位患者除此之外,他还需要配合舞美,而后者常会问他:“你的骨盆怎么了?你脑袋的姿势正确吗?”为了出演霍金,雷德梅尼瘦了磅(6.8公斤)在得知霍金有留长指甲的习惯之后,觉得这样不卫生的他还是留起了长指甲All of these efts helped Redmayne do a stellar job sketching out details in the movie. His permance moved him into the acting elite. “Hawking is a role that demands miracles of an actor. And Eddie Redmayne, in a landmark permance, delivers them,” Rolling Stone commented.正是因为这些努力,雷德梅尼的表演细致入微、堪称一流,从而使他跻身演艺精英的行列《滚石杂志评价道:“霍金是一个需要演员创造奇迹的角色,而埃迪#86;雷德梅尼出色的表演将其表现得淋漓尽致”Fans are excited to see him competing with his friend, Sherlock star Benedict Cumberbatch, at the Oscars next month. But this actor who thrives on taking risks is aly y the next challenge. In his new movie The Danish Girl, Redmayne will play a transgender painter and, in most parts of the film, he will dress in women’s clothing. The proclaimed geek actor also longs a superhero role. But in order to fulfill that dream, he’ll probably need to regain the weight he lost to play Hawking first.下个月的奥斯卡角逐也更是让粉丝们兴奋不已,想要一睹他与《神夏本尼的本尼迪克特#86;康伯巴奇的“争夺战”不过,热爱冒险的雷德梅尼已经开始迎接新的挑战,在新电影《丹麦女孩中,他将扮演一个变性人画家,并在电影的大部分时间里身穿女装作为一个公认的怪才演员,出演超级英雄类的角色一直是他的梦想不过,为了完成梦想,他这次可能要把演霍金减的肉又“添”回来了 5997,000 a go.多年来,布兰森一直向大众售卖价格亲民的商品和务不知为何,布兰森最终把身家——或至少是最精良的那部分身家——押到了一项提供分钟亚轨道飞行的太空旅游业务上该业务的目标客户,是愿意为一次飞行掏万美元的名人以及那些玩腻了普通玩意的百万富翁Branson’s cap#3;acity reinvention is not new. It is matched only by his P#81;T Barnum-like ability to generate ex#3;citement – generally through silly stunts – around the businesses he backs. The bigger question is why we, the public, go along with it.布兰森拥有高超的创新能力并不是新闻他的费尼尔司#86;泰勒#86;巴纳姆(P T Barnum)式炒作能力同样高超,他常常通过制造一些低级的噱头,来吸引公众对他所持业务的注意力更值得关注的问题是,我们的公众为什么会买账It is not as if we cannot see behind the PR mask that obsesses Bower. What does it say about us that we still buy into the image, snapping up seats on Branson’s expensive and not very glamorous trains, or, even more puzzlingly, investing in ISAs with Virgin Money (a venture Branson promises with almost comic chutz#3;pah will deliver his objective of “a fairer distribution of wealth”)?布兰森的公关面具让鲍尔耿耿于怀,而我们并非不能看穿这一面具尽管如此,我们仍然买账——购买昂贵的车票乘坐布兰森旗下并不特别豪华的火车,甚至更奇怪的是,在维珍理财(Virgin Money)开设个人储蓄账户(布兰森以近乎滑稽的厚脸皮承诺称,维珍理财将实现他“促进财富公平分配”的目标)这说明什么呢?Bower never really ex#3;plains. Much of the book is spent exploring Virgin’s financial permance, which he concludes is more rickety than its promoter would have us bel#3;ieve. Stretched as it is across so many ventures, money is always scarce. Too many businesses fail or do not make money. Much of the cash flow has come from businesses that, far from being “challengers”, are in#3;cumbents in highly regulated industries, such as the state-subsidy-guzzling railways.鲍尔始终没有真正给出一个解释该书大部分篇幅都在探讨维珍的财务表现,最后得出结论:维珍的财务状况并不像布兰森希望我们认为的那样稳定,而是摇摇欲坠虽然维珍业务跨度如此之大,但总是缺乏资金太多业务失败了,或并未赚钱维珍集团的大部分现金流,来自受到严格监管的行业,比如享有大笔国家补贴的铁路业,维珍在这些行业中已站稳脚跟,远非新兴的“挑战者”One problem with Bow#3;er’s approach is that his thumb is always pressed rather too firmly on the scales. Branson is ever slightly in the wrong, wheth#3;er allowing initiatives to un#3;ravel, such as “The Project” – an ill-starred magazine app – or taking perfectly sensible commercial decisions, such as pulling out of a failing mula One team.鲍尔的方法有一个问题,他总是用太强的偏见来影响他的结论布兰森所做的任何事情,在鲍尔看来都做得不太对头,无论他是推出了一个失败的商业计划(比如推出命运不佳的杂志应用“The Project”),还是做了个非常合理的商业决定(比如退出一战绩每况愈下的F1车队)Bower questions Branson’s business acumen, criticising him missing out on the internet and the low-cost airline revolution. But if it were so poor, Virgin would be much smaller than it is.鲍尔质疑布兰森的商业智慧,批评他错失了两个机会——互联网浪潮和廉价航空革命但如果布兰森真的那样欠缺商业智慧,维珍就不会发展成如今这样一个庞大的帝国了And a book that promises to take you be#3;hind Branson’s mask, you get little of the man himself.此外,该书虽然承诺要揭开布兰森的面具,但书中关于布兰森本人的描写少之又少The biggest problem about Bower’s pursuit is that he cannot ultimately run his quarry to ground. Branson now claims Virgin stands something “beyond making money” and has started dismantling parts of the empire.鲍尔对布兰森的揭秘行动,最大的问题在于,他最终也未能捉住自己的“猎物”布兰森如今宣称,维珍的宗旨“超越了赚钱”,并且他已开始解散维珍帝国的某些部分But the last chapter on his business career rem#3;ains to be written. The master of self-reinvention could yet pull off another coup. I predict another book.但布兰森经商生涯的最后一个章节仍有待撰写这位自我创新的大师仍可能再出奇招我猜鲍尔还会再写一本书 530。

With a quilted coat and a light blue backpack, a boy who could one day be king set off Wednesday on his educational journey.这个周三,一个穿着棉袄外套、背着淡蓝色书包的小朋友,开始了自己的求学之旅而这个小朋友,也许有一天会成为国王哦KensingtonPalace, helpfully, then released two images of -year-old Prince George arriving his first day at a preschool.这是两岁的乔治小王子上幼儿园的第一天肯辛顿宫非常贴心地贴出了两张小王子入学照The shots, taken by his mom Catherine, Duchess of Cambridge, show the third in line to the British throne posing the camera and marveling at a mural at the Westacre Montessori School. According to People, the school is a short drive from the family country mansion, Anmer Hall.照片是妈妈——剑桥公爵夫人凯瑟琳——拍的,摄于西亩蒙特梭利幼稚园照片中,这位英国王室第三顺位继承人一会儿看着镜头,一会儿好奇地指着壁画《人物杂志称,该幼儿园距小王子家的乡村别墅“安墨堡”不远,开车很快就到Prince William and Duchess Catherine, who welcomed Princess Charlotte in May, announced last month that their golden-haired heir would begin school bee the end of January.今年5月,威廉王子和凯瑟琳王妃迎来了夏洛特小公主的出生两人上月表示,家里的金发小王子将于1月末开始上学The school officials said they are ;looking ward to welcoming George to our nursery where he will get the same special experience as all of our children.;幼儿园方面称,他们“非常期待小乔治的到来,将让他受到与其他小朋友一样的特殊照料”The family of four, whove been living in the countryside, have from time to time released images of their wee ones, several of which have been snapped by their mum.威廉一家四口一直住在乡间,时不时地会放出家里小不点儿的照片,其中不少照片都是孩子妈妈拍的;The Duke and Duchess are of course very tunate to have private homes where photographers cannot capture images of their children,; said Jason Knauf, communications secretary the Cambridges.威廉家的公关大臣杰森·科奈夫表示:“公爵和公爵夫人当然很幸运,他们有自己的私人摄像师,可以在家里随时捕捉孩子们的生活瞬间”;But they feel strongly that both Prince George and Princess Charlotte should not grow up exclusively behind palace gates and in walled gardens. They want both children to be free to play in public and semi-public spaces with other children without being photographed. In addition, the privacy of those other children and their families must also be preserved.;“但他们也强烈地感觉到,乔治王子和夏洛特公主不应该在封闭的深院高墙内长大他们希望两个孩子能与其他小朋友一起,在公开或半公开的环境下自由玩耍,不被偷拍而且,其他小朋友及其家庭的隐私也应该不受侵犯” 076。

Homer Simpson has been named the greatest TV and film character of the last years, according to a Entertainment Weekly survey.The cartoon character, best known his love of eating, beat schoolboy wizard Harry Potter to the top slot.People relate to Homer "because we're all secretly propelled by desires we can't admit to," creator Matt Groening told the US magazine.Buffy the Vampire Slayer, played by Sarah Michelle Gellar, came third.In fourth place was Tony Soprano from US drama series The Sopranos, followed by comic book villain The Joker, played by late Australian actor Heath Ledger in The Dark Knight.Other famous characters which were included in the top were Rachel from Friends, Johnny Depp's Edward Scissorhands and Anthony Hopkins' Hannibal Lecter.Sarah Jessica Parker's Carrie Bradshaw from Sex And The City and cartoon character Spongebob Squarepants rounded out the list.爱喝啤酒、爱吃油炸圈饼的卡通人物荷马#539;辛普森(Homer Simpson)当选过去年最伟大荧屏形象《周刊调查发现,卡通剧《辛普森一家中的荷马#539;辛普森,打败“魔法小子”哈利#539;波特和“捉鬼者”巴菲,傲居荧屏形象排行榜榜首《辛普森一家在超过90个国家播出,至今已播出1季,是美国黄金时段播放最久的连续剧哈利#539;波特排名第二,由丹尼尔#539;雷德克利弗(Daniel Radcliff)扮演的哈利#539;波特被公认为“全球偶像”莎拉#539;米歇尔#539;盖拉(Sarah Michelle Gellar)主演的吸血鬼猎人巴菲则位居第三;第四名是《黑道家族中的托尼#539;瑟普拉诺;第五名是《蝙蝠侠前传:黑暗骑士中的“小丑”第六名是《老友记里的瑞秋;第七名《剪刀手爱德华里的爱德华;第八名:安东尼#539;霍普金斯饰演的汉尼拔#539;莱克特(Hannibal Lecter);第九名《欲望都市里的凯莉第名是卡通形象海绵宝宝《周刊周一公布过去年最伟大的0个荧屏形象,纪念该杂志创刊周年 13。

Doraemon sets record哆啦A梦刷新票房纪录Doraemon, a Japanese film featuring the robotic cat, has become the highest-grossing animated film in China just days after opening in theaters.以机器猫为主题的日本电影《哆啦A梦日前在中国上映,短短几天就刷新了中国动画电影票房纪录The film opened on May had grossed RMB37m just three days later.该电影5月日上映,3天后票房就达到.37亿元The 3-D film is the first major Japanese movie in three years to be given a wide screening in China since .自年以来,大型日本电影已经3年没有在中国大规模上映而这部3D电影打破了僵局 378633。

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